ID
e1001012
Advertising Red Books
Advertising Red Books is the source for uncovering key advertiser and agency relationships. As a lead generation (e.g. to download marketing lists) and competitive intelligence tool, Advertising Red Books can be used to:
- Identify agency clients
- Locate the critical information about agency clients
- Reveal the right contacts at those clients for prospecting
- Find a company by searching by the brand it owns
- Check-out the competition
The uniqueness of Advertising Red Books is in our advertiser-to-agency “linkages,” our in-depth agency database and our up-to-date agency and advertiser content.
- Use our agency “linkages” to help pitch your media
- Find advertisers that use your specific types of services to identify opportunities
- Check out your competition (agency and advertiser – we include billings, expenditures or sales)
- Explore potential conflicting accounts
- Find the most current names in advertiser and agency personnel for telemarketing, direct marketing, creating lead lists, populating your CRM and recruiting
- Locate the ‘owner’ of a brand for cross-promotion or co-op initiatives
Advertising Red Books provide current, detailed data, including:
- Agency accounts, specializations, gross billings by media, and contact information for agency personnel
- Advertisers with significant spend on advertising annually
- Specific advertising data such as approximate annual advertising spend by media and agencies retained by the Advertiser
- Information on nearly 125,000 brand names
Data content for advertisers
- Company Name
- Key Personnel
- Advertising Expenditures & Breakdown by Media
- Advertising Agency, Products Advertised & Account Executives
- Brand Names & Product Descriptions
- Company Address
- Company Website
- Telephone
- Company e-mail
- E-mail for Key Personnel
- Fax
- S.I.C. & N.A.I.C.S. Codes
- Business Description
- Year Founded
- Number of Employees
- Sales Figure or Sales Range
- Enhanced Company Profiles – A quick synopsis that fills you in on big picture details about a corporation. This easy-to-read paragraph will fill you in on these facts & more:
- Is it public or private?
- Where’s the headquarters?
- What industry? What exactly do they do?
- Where else do they have main offices globally
- Company size by number of employees & annual revenue
- Recent news
Data content for advertising agencies
- Company Name
- Key Personnel
- Annual Billings & Breakdown of Billings by Media
- Agency Client Lists, including New Accounts
- Account Executives
- Company Address
- Company Website
- Creative Blogs & URL
- Telephone
- Company e-mail
- E-mail for Key Personnel
- Fax
- S.I.C. & N.A.I.C.S. Codes
- Agency Specialization
- Year Founded
- Number of Employees
- National Agency Associations
- Branch Offices
Additional links
Rights
- Concurrent users:
- Permissions:
- Restrictions:
- ILL:
- Authorized users:
- Resource advisory:
Coverage
1990s-present
Date
January 31, 2012
Other databases for:
- Professional and trade literature
- Reports, standards, and financials
- Restricted to Virginia Tech users
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Mobile interface available, see description for link.
Screencast tutorial available, icon linked to list.
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