The purpose of Everyday Finance: Economics, Personal Money Management, and Entrepreneurship is to introduce, in an accessible, meaningful way, the field of economics and its related topics of personal money management and entrepreneurship and to show how these topics are related to day-to-day living. It is for this reason we chose the title Everyday Finance; the word finance, which has several meanings, is used here to describe anything related to money and the economy. Everyday Finance was motivated by the growing awareness in the United States that economic literacy is essential for functioning in the modern world.
To explain the world of money, Everyday Finance features 300 articles, organized by subject into three major sections. The first, How the Economy Works, contains essays within several broad areas: macroeconomics, describing the economy as a whole; microeconomics, focusing on individual parts or forces in the economy; international trade, or buying and selling between countries; and the government's role in the economy. Some essays relate to more than one area and were placed where they would be most useful to a person not familiar with economics.
After the first section introduces the basic ideas of economics, the second and third sections explain how people are personally involved in the economy, either as consumers or business owners. The second section, Personal Money Management, is broken down into four typical consumer roles: buying, borrowing, saving, and insuring. The third section, Entrepreneurship, discusses running a business, attracting customers, managing money, working with employees, and business ethics and the law. Each of these sections begins with an introduction to its topic, providing an overview of that section and placing its entries in context.
Every essay in Everyday Finance features five parts:
Everyday Finance also includes biographies on seven influential economists throughout history.
September 13, 2010