ID
e1000188
Mintel Oxygen Academic
Mintel Oxygen Academic provides a one-stop online platform, designed to give students and academics easy and fast access to the same best-in-class consumer and market intelligence used by professionals around the world.
It can help you to:
- Stay on top of market sizes, shares and forecasts, brand profiles and product innovation
- Understand consumer trends and their business implications
- Cite specific market data in research papers and business plans
- Monitor international developments
- Shape informed opinions based on solid data and expert recommendation
Shape your research projects using:
- More than 600 yearly reports covering UK, Europe, US and International consumer markets in the CPG/FMCG, financial services, media, retail, leisure and industrial space
- Primary consumer research, unraveling key trends, behaviour and attitudes
- Daily updates on the hottest issues affecting key consumer markets and the economy, written by Mintel experts
- Expert-led webinars on the latest market drivers including opportunities and risks, product innovation, brand analysis and consumer trends
When logging into the database, you must accept conditions of use and login with your email and a password that you create. You must use your Virginia Tech email for this system.
Rights
- Concurrent users:
- Permissions:
- Restrictions:
- ILL:
- Authorized users:
- Resource advisory:
Date
September 13, 2010
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Resource is restricted to current Virginia Tech students, faculty, and staff. Use Off Campus Sign In if not on the campus network.
Resource is licensed for Virginia Tech alumni access. Use Alumni Library Portal Sign In to access.
Freely accessible database, available to anyone without restriction
Sponsored by VIVA, the Virtual Library of Virginia.
Mobile interface available, see description for link.
Screencast tutorial available, icon linked to list. Contents of this database are in Summon.
Resource provides Get VText links to access full text.
Resource provides open access publishing opportunities and open access publications.
Resource provides self archiving opportunities and open access documents.Warning
NOTE: Most items obtained from this page are subscribed to by the library and accessible only to Virginia Tech students, faculty, and staff.
WARNING: The abuse of Virginia Tech licensed online resources by such means as systematic downloading violates the university's acceptable use policy, jeopardizes Tech's future access to resources, and is prohibited.
Additionally, some databases and ejournals require an additional username and password.
