Mintel Oxygen Academic provides a one-stop online platform, designed to give students and academics easy and fast access to the same best-in-class consumer and market intelligence used by professionals around the world.
It can help you to:
- Stay on top of market sizes, shares and forecasts, brand profiles and product innovation
- Understand consumer trends and their business implications
- Cite specific market data in research papers and business plans
- Monitor international developments
- Shape informed opinions based on solid data and expert recommendation
Shape your research projects using:
- More than 600 yearly reports covering UK, Europe, US and International consumer markets in the CPG/FMCG, financial services, media, retail, leisure and industrial space
- Primary consumer research, unraveling key trends, behaviour and attitudes
- Daily updates on the hottest issues affecting key consumer markets and the economy, written by Mintel experts
- Expert-led webinars on the latest market drivers including opportunities and risks, product innovation, brand analysis and consumer trends
When logging into the database, you must accept conditions of use and login with your email and a password that you create. You must use your Virginia Tech email for this system.